Odia Food / Odia Cuisine Gets Global Push with Ranveer Brar as Brand Ambassador
·2 hours ago·2 min read
Key Points
The announcement was made during a special felicitation ceremony organised by the Tourism Department in the presence of Chief Minister Mohan Charan Majhi.
Bhubaneswar, Apr 15: In a significant step towards promoting Odia cuisine on national and global platforms, celebrity chef Ranveer Brar has been appointed as the official brand ambassador for Odisha’s food promotion campaign.
The announcement was made during a special felicitation ceremony organised by the Tourism Department in the presence of Chief Minister Mohan Charan Majhi.
The initiative also brings together culinary talents from Odisha who have recently gained national recognition. MasterChef India Season 6 winner Abinash Nayak, along with runners-up Anju and Manju, have been entrusted with the responsibility of showcasing Odia food traditions to wider audiences. Their achievements on national television have already highlighted the richness of Odisha’s culinary heritage, and this new role will further strengthen the state’s cultural identity.
Speaking on the occasion, Ranveer Brar expressed his happiness and gratitude for being chosen. “I feel deeply honored to take on this responsibility. Odia cuisine, especially the sacred Mahaprasad of Lord Jagannath, deserves global recognition. With the blessings of Mahaprabhu Jagannath, I will proudly promote Odia food across the world. Whether digitally or physically, I seek the support of the Odia people in this journey,” he said.
Also read: Madhuri Dixit Flaunts Odisha Handloom Heritage, Calls Traditional Weaves ‘Stories Woven with Love’
The Tourism Department signed a formal agreement during the event, marking the beginning of a structured campaign to popularize Odia cuisine.
The program aims to highlight traditional dishes, temple offerings, and regional specialties, positioning Odisha as a unique culinary destination.
This initiative is expected to not only preserve Odisha’s food traditions but also create new opportunities in tourism, hospitality, and cultural branding, ensuring that Odia cuisine finds its rightful place on the global culinary map.
The announcement was made during a special felicitation ceremony organised by the Tourism Department in the presence of Chief Minister Mohan Charan Majhi.
The initiative also brings together culinary talents from Odisha who have recently gained national recognition. MasterChef India Season 6 winner Abinash Nayak, along with runners-up Anju and Manju, have been entrusted with the responsibility of showcasing Odia food traditions to wider audiences. Their achievements on national television have already highlighted the richness of Odisha’s culinary heritage, and this new role will further strengthen the state’s cultural identity.
Speaking on the occasion, Ranveer Brar expressed his happiness and gratitude for being chosen. “I feel deeply honored to take on this responsibility. Odia cuisine, especially the sacred Mahaprasad of Lord Jagannath, deserves global recognition. With the blessings of Mahaprabhu Jagannath, I will proudly promote Odia food across the world. Whether digitally or physically, I seek the support of the Odia people in this journey,” he said.
Also read: Madhuri Dixit Flaunts Odisha Handloom Heritage, Calls Traditional Weaves ‘Stories Woven with Love’
The Tourism Department signed a formal agreement during the event, marking the beginning of a structured campaign to popularize Odia cuisine.
The program aims to highlight traditional dishes, temple offerings, and regional specialties, positioning Odisha as a unique culinary destination.
This initiative is expected to not only preserve Odisha’s food traditions but also create new opportunities in tourism, hospitality, and cultural branding, ensuring that Odia cuisine finds its rightful place on the global culinary map.
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