Bhubaneswar, June 16: The Odisha government will roll out a statewide women’s empowerment campaign, Subhadra Shakti Samabesh, from June 21 to June 30 across all gram panchayats, officials said on Tuesday.

The initiative, spearheaded by the Department of Mission Shakti, aims to strengthen awareness on livelihood opportunities, financial inclusion, skill development, and market linkages for women’s self-help groups (SHGs).
Deputy Chief Minister Pravati Parida today chaired a virtual review meeting with district-level officials to assess preparations for the campaign. She directed authorities to ensure smooth and effective organisation of the programme in every district, emphasising its role in creating more Lakshpati Didis and Mahalakshpati Didis by enhancing women’s income and self-reliance.

ଆସନ୍ତା ୨୧–୩୦ ଜୁନ୍ ପର୍ଯ୍ୟନ୍ତ ରାଜ୍ୟର ସମସ୍ତ ଗ୍ରାମ ପଞ୍ଚାୟତରେ ଆୟୋଜିତ ହେବ‘ସୁଭଦ୍ରା ଶକ୍ତି ସମାବେଶ’।ଏହାର ସଫଳ ଆୟୋଜନ ପାଇଁ ମାନ୍ୟବର ଉପମୁଖ୍ୟମନ୍ତ୍ରୀ ଶ୍ରୀମତୀ @PravatiPOdisha ଆଜି ମିଶନ ଶକ୍ତି ଭବନଠାରେ ସମସ୍ତ ଜିଲ୍ଲାର କ୍ଷେତ୍ରସ୍ତରୀୟ ଅଧିକାରୀମାନଙ୍କ ସହ ଭର୍ଚୁଆଲ୍ ମାଧ୍ୟମରେ କାର୍ଯ୍ୟ ପ୍ରସ୍ତୁତିର ସମୀକ୍ଷା କରିଛନ୍ତି । pic.twitter.com/GTkyOhAiLJ

— Mission Shakti (@mission_shakti) June 16, 2026

The campaign will highlight government schemes and interventions designed to empower women, while encouraging SHG members to adopt sustainable livelihood practices. It will also serve as a platform to showcase success stories and build community-level awareness on women’s rights and opportunities.

Following the review, Parida held a direct interaction with over 300 Community Support Staff (CSS) from all 30 districts at Mission Shakti Bhawan. She lauded their dedication and contribution, noting that their efforts have been instrumental in implementing government programmes at the grassroots. “Your commitment and collective efficiency have helped Odisha secure the top position in effective programme delivery nationwide,” she said, assuring that the government remains committed to addressing their challenges.
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During the interaction, CSS members shared their experiences, successes, and field-level challenges, offering feedback to strengthen Mission Shakti’s initiatives. Discussions also covered SHG empowerment, livelihood enhancement, and the progress of district and block-level programmes.

The Deputy Chief Minister emphasised that insights from the field would be incorporated to make Mission Shakti’s programmes more impactful. She extended greetings on the occasion of Raja festival and reiterated the government’s vision of building self-reliant communities through women’s empowerment.