Cuttack, Oct 25: Argus News (Pratham Broadcast Pvt. Ltd.), one of the leading 24/7 Odia news channels, has been announced as the ‘Exclusive Media Partner’ for the upcoming Historic Baliyatra Cuttack 2025, officials said.

This is the first time when a media house will feature as the ‘Exclusive Media Partner’ for the historic festival.

Argus News and Cuttack District Administration have signed a media partnership agreement on Saturday to join hands for the iconic event in Cuttack, scheduled to commence from November 5.

As per the agreement, Argus News will provide comprehensive media coverage of the Historic Baliyatra Cuttack 2025. The coverage includes On-ground presence, special programming, and promotional activities.

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The District Administration, on the other hand, will provide branding opportunities for Argus News at the festival venue, including entry gates, stalls, and announcement zones. Argus News will also be provided necessary access and support for smooth coverage and broadcasting of the event.

Security Measures

To secure the venue and surrounding areas, the District Administration has imposed a no-fly zone from November 1 to November 15, covering a 5-kilometre radius around both festival grounds. Within this restricted zone, flying of drones, hot air balloons, para-gliders, para-motors, and micro-light aircraft is strictly prohibited.

Authorities have warned that any violation of these rules will invite stringent legal action. In addition, Security personnel will be deployed to monitor compliance and prevent unauthorized aerial activity.

About the Festival

Cuttack — the Millennium City of Odisha — is all set to host the Historic Baliyatra Cuttack 2025 on the banks of the Mahanadi River from November 5 to November 12.

It is a festival to celebrate the glorious maritime history of Odisha. Baliyatra, meaning “Journey to Bali,” honours Odisha’s old tradition of traders sailing to distant lands in boats called Boitas from the Mahanadi River during Kartika Purnima.