Anantnag/Jammu & Kashmir, May 18: Kashmir’s tourism sector is witnessing a remarkable revival after last year’s terror attack in Pahalgam, which temporarily slowed visitor inflow. Tourists are once again flocking to the Valley, drawn by its pleasant weather, breathtaking landscapes, and renowned hospitality.

In Anantnag, visitors were seen enjoying fresh apple juice in lush orchards while exploring the region’s picturesque valleys. The renewed tourist activity has brought life back to the Valley, with travelers from across India expressing satisfaction over the security arrangements and the warmth of local residents.

A tourist from Pune highlighted the stark contrast in temperatures, noting, “It is 40 degrees in Maharashtra, but here it is around 8 to 10 degrees. Kashmir truly feels like heaven.” Another visitor, Reecha, described the Valley as a dream destination, while a group of ten tourists praised the tight security and peaceful atmosphere, adding that they plan to visit Pahalgam next.

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Official data presented by Chief Minister Omar Abdullah earlier this year revealed a sharp surge in tourist arrivals in Jammu and Kashmir post‑2019. Between 2023 and 2025, the Union Territory welcomed over 7.85 crore tourists, compared to 4.76 crore during 2016‑18. The Kashmir division alone saw arrivals rise from 59 lakh in 2016‑18 to 2.42 crore between 2023 and 2025.

However, the Pahalgam terror attack in 2025, which claimed 26 lives, led to a temporary decline, with footfall dropping from 98 lakh in 2024 to 47 lakh in 2025. Despite this setback, the current revival signals renewed confidence among travelers.

In the Jammu region, pilgrimage tourism continues to dominate. The Vaishno Devi shrine in Katra attracted over 95 lakh pilgrims in 2024, up from 90 lakh in 2023, with more than 69 lakh devotees visiting so far this year.

The resurgence of tourism in Kashmir reflects not only the Valley’s natural charm but also the resilience of its people and administration. With improved security measures and growing visitor confidence, Kashmir is once again reclaiming its place as one of India’s most cherished travel destinations.