Bhubaneswar, Apr 28: The Odia film industry, popularly known as Ollywood, celebrated a historic milestone on Tuesday as it completed 90 years since the release of its first feature film, Sita Bibaha. Directed by Mohan Sundar Deb Goswami, the film was screened on April 28, 1936, at Laxmi Talkies, laying the foundation of cinema in Odisha.

The journey of Odia cinema over nine decades has been marked by phases of glory, decline, and renewed hope. In its early years, films were deeply rooted in mythology, literature, and social themes. The industry’s golden era between the 1960s and 1980s produced classics such as Nua Bou and Matira Manisha, which reflected Odia culture and storytelling traditions. Legendary actors like Prashanta Nanda, Uttam Mohanty, and Bijay Mohanty became household names, shaping the identity of Ollywood.

However, from the late 1990s into the 2000s, the industry faced a steep decline. A lack of investment, limited technical advancement, and competition from Bollywood and South Indian cinema led to dwindling audiences. Many theatres shut down, and film production slowed. Critics often pointed to repetitive storylines and failure to adapt to modern filmmaking standards as reasons behind the slump.

In recent years, Odia cinema has shown signs of revival. A new generation of filmmakers has embraced content‑driven storytelling, realistic themes, and improved production quality. Films like Hello Arsi and Kalira Atita have earned recognition at national and international film festivals, bringing fresh attention to the industry. The rise of digital platforms and increased government support have further enabled Odia filmmakers to reach audiences beyond regional boundaries.

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On the occasion of the 90th anniversary, film bodies, cultural organisations, and cinema enthusiasts across Odisha commemorated the journey with special screenings, discussions, and tributes to pioneers of the industry. Industry experts expressed optimism about the future, stressing the importance of innovation, investment, and audience engagement.