Binika/Subarnapur, May 17: The Sambalpuri film Jayet marked its auspicious beginning with a grand muhurat ceremony in Binika on Sunday. Produced by Dr. Niranjan Panda and Dr. Tanmayee Agasti under the banner of SPC Cine Creation, the film is directed by noted filmmaker Radheshyam Mishra.

The event witnessed the presence of prominent personalities and cine enthusiasts from the region. Chief guest Dr. Niranjan Panda lauded the initiative, stating that such efforts are vital for the growth and recognition of Sambalpuri cinema. “This project is a commendable step towards promoting our language and culture through cinema,” he said.

Distinguished guests including Arttatrana Babu, Gorekh Nath Sahu, and Jyoti Ranjan Bahidar also attended the ceremony, sharing their valuable insights and extending support to the film’s vision. The muhurat was graced by the film’s lead cast - actor Swagat Mahapatra and actress Pooja Mishra - along with villain Gopal Dash and several other artists, who expressed excitement about being part of a project deeply rooted in Sambalpuri heritage.

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Producer Dr. Niranjan Panda emphasized the cultural importance of the film, noting that Jayet is not just entertainment but a medium to preserve and promote Sambalpuri identity. Actress Pooja Mishra shared her enthusiasm, saying she felt honored to represent Sambalpuri culture on screen. Director Radheshyam Mishra highlighted the creative vision behind the film, stressing that the project aims to blend storytelling with cultural authenticity.

Producer Dr. Niranjan Panda emphasized the cultural importance of the film, noting that Jayet is not just entertainment but a medium to preserve and promote Sambalpuri identity. Actress Pooja Mishra shared her enthusiasm, saying she felt honored to represent Sambalpuri culture on screen. Director Radheshyam Mishra highlighted the creative vision behind the film, stressing that the project aims to blend storytelling with cultural authenticity.

As anticipation builds, the film promises to be a milestone in Sambalpuri cinema, offering a platform for local talent while celebrating the rich cultural tapestry of western Odisha. The muhurat event has already sparked excitement among viewers, setting the stage for a film that aspires to take Sambalpuri culture to greater heights.