Delhi, May 17: There’s something about hot Maggi noodles that feels almost made for the mountains. Cold wind, winding roads, mist-covered valleys and lastly a steaming bowl of instant noodles in hand. It’s a combination that has long defined travel breaks in India’s hill stations.

Recently, that familiar comfort food became the center of a viral experiment when Delhi-based content creator Devansh Tyagi decided to test a simple idea: What if you set up a Maggi stall in the hills for a single day?

What followed was not just a food experiment, but a social media sensation.

Using basic cooking equipment, foldable tables, and instant noodles, Devansh created a small open-air café overlooking a scenic mountain view.

https://www.instagram.com/reel/DYPk3e4Igl1/?utm_source=ig_embed&ig_rid=93e43003-4dbb-47c1-b71b-f0567c99960a

Priced at ₹100 for regular Maggi and ₹120 for a butter version, the stall quickly attracted tourists and trekkers looking for a quick, warm meal in the cold weather. The creator shared interactions with happy customers who praised the taste, and as more visitors arrived throughout the day, the stall gained popularity and eventually sold out of all Maggi packets. The combination of location, comfort food, and experience-driven dining proved highly popular, helping the stall generate around ₹24,000 in sales in a single day.

The video documenting the experiment gained massive traction online, crossing millions of views and sparking conversations about easy business ideas and roadside entrepreneurship. Many users called it a “dream side hustle,” while others pointed out that the figure represented total revenue, not actual profit.

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Viewers also raised practical concerns about costs, logistics, and hygiene, noting that expenses like ingredients, transport, fuel, and setup materials would significantly reduce earnings.

In the end, the experiment highlighted more than just a business idea, it showed how simple food, when paired with a scenic experience, can turn into a well paid per day job and viral content almost instantly.