Koraput, Dec 20: Vedanta Aluminium, India’s largest aluminium producer, marked its presence at Parab 2025, the 28th edition of Koraput’s celebrated tribal festival, by unveiling a dedicated stall that highlighted its commitment to cultural preservation and community development, officials said on Saturday.

The five-day festival, renowned for celebrating southern Odisha’s indigenous traditions, opened with dignitaries including Dr. Krushna Chandra Mohapatra, Minister for Housing & Urban Development, and local legislators from Koraput, Pottangi, Laxmipur, and Kotpad. The leaders praised Parab for spotlighting tribal culture while reflecting the region’s journey towards inclusive growth.

A major attraction at Vedanta Aluminium’s stall was Project Adikala, an initiative at its Lanjigarh unit aimed at reviving ancient art forms such as Saura painting and Dhokra metal craft. The programme has empowered over 200 rural families by providing sustainable livelihoods while safeguarding centuries-old traditions.

Pranab Kumar Bhattacharyya, CEO of Vedanta Alumina Business, said, “Parab is a celebration of living traditions and community pride. Development must go hand in hand with cultural preservation. Through initiatives like Project Adikala, we are reviving India’s ancient art forms while creating livelihood opportunities for rural communities.”

Vedanta Aluminium’s association with Parab underscores its long-standing partnership with Odisha’s communities. The company’s social impact efforts span livelihood creation, education, sports, and women’s empowerment. By integrating heritage with development, Vedanta Aluminium continues to champion a model of growth that is sustainable, inclusive, and deeply rooted in the cultural fabric of Odisha’s tribal heartland.