Argus News - Sisir Saras 2026 Boosts Rural Artisans, Sales Cross Rs 3.6 Crore in 3 Days

Bhubaneswar, Jan 15: Sisir Saras 2026 has made a vibrant comeback in Bhubaneswar, turning the Unit III Exhibition Ground into a hub of activity. The annual fair, known for showcasing traditional crafts and forest produce, has drawn enthusiastic crowds to the capital. It has emerged as a major boost for rural artisans, with sales crossing ₹3.6 crore in just three days, officials said on Thursday.

Despite not being a weekend or holiday, the fairgrounds have witnessed heavy footfall, with people of all age groups gathering to shop, eat, and celebrate. Visitors have shown keen interest in purchasing forest produce, handloom items, traditional jewellery, and home décor products. Many were seen queuing up to take selfies in front of the “I Love Sisir Saras” installation, while others indulged in local delicacies and explored stalls offering unique crafts.

Organised jointly by Odisha Rural Development And Marketing Society (ORMAS) and Subhadra Shakti, Sisir Saras 2026 has accommodated 340 stalls this year. According to officials, sales in the first three days crossed Rs 3.6 crore, while Tuesday alone recorded transactions worth approximately Rs 95.26 lakh. Forest-based products have emerged as the most popular items, while handloom and handicrafts have attracted significant patronage, especially among women customers.

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The fair, often described as a “Mini India Fair,” showcases not only Odia culture but also traditions from across the country. With participation from artisans and entrepreneurs representing diverse regions, the event has become a melting pot of crafts, cuisine, and cultural heritage.

The fair will continue until January 18, coinciding with the festive spirit of Makar Sankranti. Organisers said the event aims to provide a platform for rural artisans and self-help groups to market their products directly to urban consumers, thereby strengthening livelihoods and promoting traditional crafts.

Officials and visitors alike said that the fair offers a unique shopping experience distinct from malls and markets, combining cultural immersion with economic opportunity.