Puri Jagannath Temple: SJTA Secures Trademark for Shree Mandira, Ratna Bhandar, Shree Nahar

Puri, Sep 8:The Shree Jagannath Temple Administration (SJTA), Puri, has secured intellectual property protection for three more iconic identities associated with the 12th‑century shrine, marking another step in safeguarding its sacred heritage. The names-- Shree Mandira (Classes 19 and 45), Ratna Bhandar (Classes 14 and 45), and Shree Nahar (Class 19)-- have been formally accepted for publication by the Trade Marks Registry, officials said on Tuesday.

Expanding Protection

This marks the third phase of SJTA’s trademark initiative. Earlier, eight identities had already received approval. In the first phase, Ananda Bazaar, Patitapaban, and the Nilachakra logo were recognised. The second phase saw acceptance of five more applications, including Jagannath Dham, Shree Kshetra, Mahaprasad, Nilachakra, and Koili Vaikuntha.

Preserving Heritage

SJTA Chief Administrator Arabinda Kumar Padhee said the move aims to protect the temple’s unique spiritual, cultural, and institutional heritage from unauthorised or inappropriate commercial use. “We wish to secure intellectual property rights for names and identities closely connected with Shree Mandira and will continue pursuing the remaining applications,” he noted.
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Next Steps

With 29 applications filed in total, SJTA is determined to ensure comprehensive protection of the temple’s distinctive heritage. Officials emphasised that intellectual property recognition will help preserve the sanctity of Jagannath traditions while preventing misuse in commercial domains.

The initiative reflects a growing emphasis on safeguarding intangible cultural assets, ensuring that the temple’s legacy remains protected for generations to come.