Bhubaneswar, Jan 22: Argus News secured the top position as the No. 1 Odia news channel in urban area in terms of the highest average time spent by viewers, according to the latest data released by the Broadcast Audience Research Council (BARC). The ranking reflects strong audience engagement and consistent viewership for the channel’s news content.

As per the BARC data, Argus News recorded an average time spent (ATS) of 31 minutes and 03 seconds, the highest among all Odia news channels in the urban segment. The channel placed ahead of its nearest competitor, which registered an ATS of 28 minutes and 31 seconds, while other channels reported comparatively lower viewing durations. The figures underline Argus News’ leadership in retaining viewer attention.

The data pertains to Week 02 of 2026, covering the period from January 10 to January 16, 2026. The measurement was conducted for Odisha's urban market, with a target group of 15 years and above, and viewership was assessed during the 6am to 6pm time band.

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Argus News operates with the core philosophy embedded in its name and identity. Argus stands for vigilance and constant watch, and in Odia, the channel’s tagline is “Satya ra Sandhana,” which translates to “the search for truth.” The motto reflects the organisation’s stated commitment to factual reporting and public-interest journalism.

Argus News is available across major television platforms, including Dish TV, Tata Play, Airtel Digital TV, d2h, Sun Direct, Hathway, GTPL, and Free Dish, and is also accessible on digital networks across Odisha.

The latest BARC recognition marks a key organisational milestone for Argus News, supported by verified audience measurement data.