New Delhi, Sep 16:  The Government of India has launched the 2025 edition of the PM Mementos e-auction, featuring over 1,100 gifts and souvenirs received by Prime Minister Narendra Modi during various public events and official engagements.

The auction will begin on Tuesday and will run until October 2, offering citizens a chance to own symbolic pieces of national pride.

Union Minister for Culture and Tourism, Gajendra Singh Shekhawat, inaugurated the auction, emphasizing that it allows people to preserve history while contributing to a noble cause.

The proceeds from the auction will be directed toward the Namami Gange project, a flagship initiative aimed at cleaning and conserving the Ganga River.

The mementos include a diverse array of items such as traditional artworks, sculptures, handicrafts, and regional tokens of appreciation. Notable among them are a replica of Maa Samalei from Sambalpur, Odisha’s iconic Pattachitra paintings, a figurine of Goddess Durga, and a depiction of Ram Darbar. Items themed around “Make in India” also feature prominently.

Interested individuals can view the collection at the National Gallery of Modern Art, Jaipur House, New Delhi, between 11 AM and 6 PM. Bidding can be done online through the official portal PM Mementos.

This annual auction has become a tradition, reflecting PM Modi’s commitment to public welfare. In previous years, the initiative has raised significant funds for the Namami Gange mission, and this year’s collection is expected to draw strong interest from art lovers, collectors, and patriotic citizens alike.