New Delhi, May 20: Prime Minister Narendra Modi’s sweet diplomatic gesture towards Italian PM Giorgia Meloni has sparked an unexpected shopping frenzy online. A packet of the iconic Indian candy Melody gifted during his Rome visit quickly became the centre of a viral trend, leading to the toffee going out of stock across multiple instant delivery platforms.

According to a now‑viral post shared on X by journalist Aditya Raj Kaul, Melody toffees were marked unavailable on Blinkit, Zepto, and Swiggy Instamart. Screenshots showing the candy listed as “out of stock” circulated widely, fuelling the buzz around the quirky episode.

The Rise of ‘Melodi’ Trend
The incident comes amid the growing popularity of the “#Melodi” trend — a nickname coined by internet users blending the names of Modi and Meloni. Their public interactions at international events have already generated fan edits and memes, and the Melody gifting episode only added fuel to the viral fire.

Also Read: ‘Melodi’ Reunited with Melody! PM Modi’s Gift to Giorgia Meloni Goes Viral

Humorous reactions poured in across platforms. One user quipped, “Modi ji turned ₹1 Melody into international diplomacy gold .” Another joked, “Italy wale order kar rahe hain kya?” A third wrote, “Jhalmuri international kar di… To phir ye Melody kya cheez hai .” The frenzy highlighted how a simple candy costing less than a rupee suddenly became an international sensation overnight.

Not everyone was convinced the candy had genuinely sold out due to massive demand. Some users speculated that delivery platforms may have intentionally marked the product unavailable to amplify hype. “Sometimes companies deliberately create artificial scarcity to build demand. Then when they restock, people rush to buy more,” one user commented. Another added humorously, “Even Blinkit wasn’t prepared for this level of patriotic snacking .”

A Sweet Diplomatic Gesture
While the debate continues, the episode underscores how small gestures in diplomacy can spark cultural trends and consumer buzz. For Melody, the viral moment has turned a nostalgic Indian candy into a symbol of international attention — and perhaps the sweetest example of soft power.