Twitter introduces Stories-like ads in Fleets

by Argus News

New Delhi, June 2: In a bid to take on Facebook and Snapchat, Twitter has brought Stories-like vertical format, full-screen ads to its Fleets feature for the first time.

Fleets are disappearing tweets that sit in a row at the top of users' Twitter handles on smartphones.

"Fleet ads are full-screen billboards for advertisers. Appearing in between Fleets from people, these ads are all about connecting your message with the everyday. Fleet ads are a space for brands to be creative: go behind the scenes, have a creator take over your account, or share a hot take," said Twitter senior product manager Justin Hoang and Austin Evers, global product marketing manager.

Twitter launched Fleets globally in November last year to give people a new, ephemeral way to join the conversation and share momentary thoughts.

People can Fleet text, reactions to Tweets, photos or videos and customize their Fleets with various backgrounds, stickers, and text options.

"Starting today, Fleet ads will be visible to a limited group of people in the US on iOS and Android," the company said in a blog post on Tuesday.

"Fleet ads support images and video in 9:16. For video, the format supports up to 30-seconds of content. Brands can also add a "swipe-up" call-to-action," Twitter said.

For Fleets ads, advertisers will get standard Twitter Ads metrics including impressions, profile visits, clicks, website visits, and more.

In April, Twitter reported that its ad revenue grew 32 percent (on-year) to $899 million, and total ad engagement jumped 11 per cent.

According to Twitter CEO Jack Dorsey, the company started Fleets not to build a storage product within Twitter, "but to solve the problem of people not wanting to tweet because they appear to be staying around too long".

"We certainly have seen a different audience than we normally see, but we still have much to learn and a lot to figure out in terms of like, where it goes from here," he had said.
(IANS)

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Anil Kapoor Drops Shirtless Pic With 'Animal Ka Enemy' Bobby Deol

by Swati Sucharita

Mumbai, Nov 29: Senior actor Anil Kapoor, who is all geared up for the release of his action thriller film 'Animal', took the internet by storm as he dropped a shirtless picture with his co-star Bobby Deol.

'Animal' stars Ranbir Kapoor, Anil, Bobby, and Rashmika Mandanna in lead roles. The flick revolves around the complex relationship of a business magnate Balbir Singh (Anil) and his son Arjun Singh (Ranbir). After tragedy befalls Balbir, Arjun sets out to exact vengeance against his rival Viraj Surve (Bobby) and pledges to never leave his family, leading to a gruesome gang war.

Anil, who enjoys a fanbase of 5.8 million followers on Instagram, shared a photo with Bobby, in which both the actors are posing shirtless. Anil is wearing a black joggers, while Bobby is donning black shorts.

The post is captioned as: "Animal Ka Baap and Animal Ka Enemy Posing."

Bobby dropped red heart emojis in the comment section. Hrithik Roshan commented some fire emojis. Anil's son-in-law Karan Boolani commented: "Beast Mode."

Written-directed by Sandeep Reddy Vanga, the movie fuses elements typical of both South Indian and Bollywood films.

Read more Odisha News

Uttar Pradesh Govt Tables Second Supplementary Budget

by Hemanta Pande

Lucknow, Nov 29: The Yogi Adityanath-led government in Uttar Pradesh presented the supplementary budget of Rs 26,760.67 crore for the financial year 2023- 24 in the state Assembly on Wednesday.

The supplementary budget was presented in the House by state Finance Minister Suresh Khanna on the second day of the winter session.

In this supplementary budget, provisions have been made by the government for many new projects.

Presenting the supplementary budget, Khanna said that the proposed size of the supplementary budget for the financial year 2023-24 is Rs 26,760.67 crore.

Within this, the expenditure on the revenue account is Rs 19,46,39 crore, and the capital account expenditure is Rs 9,714 crore.

The proposed supplementary demand encompasses proposals for a total new demand of Rs 7,421.21 crore, including proposals worth Rs 21,339.46 crore for ongoing schemes.

Additionally, the supplementary budget includes provisions for farmers, allocating Rs 900 crore for free electricity to farmers and Rs 400 crore for clearing dues of sugarcane farmers.

Furthermore, there are provisions in the supplementary budget for the development of the state capital region.

The budget has an allocation of Rs 2000 crore for the Vishwakarma Shram Samman Yojana.

Read: CM Yogi Adityanath Appeals To Opposition To Allow Assembly Smooth Conduct Of Proceedings

Rs 510 crore for the establishment of the PM Mega Integrated Textile Zone and Apparel Park in Lucknow-Hardoi under the PM Mitra Scheme and Rs 100 crore for the implementation of the Uttar Pradesh Data Centre Policy.

Meanwhile, with a new set of rules prohibiting legislators from carrying phones, political posters or flags in the Uttar Pradesh Assembly coming into force, Samajwadi Party (SP) members continued their protests against the government on the second day of the session too by wearing black clothes.

Shivpal Singh Yadav, SP national general secretary and veteran leader of the party, has raised significant concerns about the Yogi government's supplementary budget.

Shivpal alleged that more than 50 per cent of the budget allocated to any department in the state has not been utilised.

He accused the Yogi government of being fixated on numbers without effective implementation.

SP chief Akhilesh Yadav questioned whether the government procured wheat or let private companies handle the purchases.

He highlighted that the Goods and Services Tax (GST) on farming equipment ranges from 12 per cent to 18 per cent.

Read: National News

Akhilesh Yadav also sought to know whether the government, with its dual power structure, would lower the GST to support farmers or provide assistance directly from the state treasury. (IANS)

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