Puri, Nov 29: Puri Collector Dibya Jyoti Parida on Saturday said the administration is examining the issue of misleading statements related to the Jagannath Temple, after a video by social media influencer and journalist Shubhankar Mishra triggered widespread discussion online.

Parida said the administration is mapping out a clear framework to act against any individual who spreads misinformation or distorts facts about the 12th-century shrine. “Those who circulate wrong facts or misrepresent Jagannath culture will face appropriate action,” Parida said, without naming Mishra or commenting directly on the claims made in his video.

The influencer had stated in a YouTube video that unmarried couples who visit the shrine could face breakups, citing an alleged “curse” by Radha Rani. The video narrated an unverified story about Radha being denied entry into the temple — a claim that has not been substantiated by any scriptures or any official record. The remarks quickly drew public concern, prompting calls for clarity from authorities.

While the Collector refrained from commenting on Mishra’s interpretation, he emphasised that misinformation about Jagannath culture cannot be allowed to spread unchecked, and that a Sub-Committee is functional to prevent such episodes.

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It can be noted here that several Srimandir rituals uphold women’s dignity, contradicting the impression created by circulating folklore online. During Niladri Bije, for instance, Goddess Lakshmi symbolically questions Lord Jagannath for leaving during Rath Yatra without taking her alongside His siblings. The Lord must placate her with 'Rasagola' before being allowed to re-enter the temple — a ritual widely celebrated as affirming female agency and respect.