Argus News - Muthoot Finance Senior GM – Marketing Abhinav Iyer Visits Argus News, Emphasises Trust In Media Partnerships

Bhubaneswar, Jan 19: Abhinav Iyer, Senior General Manager – Marketing at Muthoot Finance, visited Argus News headquarters in Bhubaneswar, where he engaged in detailed discussions with CEO Prakash Sahoo and Executive Editor Sahil Chopra, officials said on Monday.

The meeting highlighted the growing importance of credible journalism and trusted brand partnerships in shaping public confidence.

During the visit, Iyer praised Argus News for establishing itself as a reliable voice in Odisha and beyond. He also toured the channel’s advanced broadcast studio, commending its technological sophistication and commitment to transparent reporting.

Iyer began his professional journey as a Marketing Officer at Bank of Baroda in Bhopal and has since worked across India and overseas, earning recognition for his strategic leadership. At present, he leads Muthoot Finance’s flagship campaign “Bharosa Bharat Ka”, designed to strengthen consumer trust and reinforce the brand’s reliability.

Muthoot Finance recently announced that its microfinance arm is projecting a 20% growth in FY26, with loan disbursements rising sharply as sectoral challenges ease. Under Iyer’s marketing leadership, the company is focusing on expanding outreach in rural markets while consolidating its presence in urban centers.

The visit to Argus News underscored the synergy between financial institutions and media platforms in building narratives of trust, transparency, and innovation. Iyer emphasized that campaigns like “Bharosa Bharat Ka” are not mere slogans but reflections of the company’s ethos to connect deeply with people’s aspirations.