First couture, now makeup: Masaba Gupta spreads wings, launches 'LoveChild'

by Argus News

Mumbai, Feb 22: Couturier leading fashion designer-actress Masaba Gupta launched her beauty brand 'LoveChild' on Wednesday in association with lifestyle fashion e-commerce platform, Myntra.

Adding to its existing line of products like lipsticks, eye makeup, skincare, fragrances and wellness, the brand has now diversified into the face makeup category with the 2 of its products: the creme blushes of 'Band Baaja Blush' which comes in 6 different tones and the highlighter products of 'Highlighted Nakhre'.

Enriched with nourishing oils and skin loving ingredients, the product line promises flushed cheeks and contoured cheekbone for the wedding season.

Both Highlighted Nakhre and Band Baaja Blush are formulated keeping all Indian skin tones in mind with all formulations and shades being tailor-made for every mood and occasion.

Commenting on the association and new launches, Masaba Gupta, Founder of LoveChild, said: "These two new launches are my current favourite beauty products - nothing like a good highlighter and some blush. Each shade has been curated to suit everyone from a light skinned girl to the brown kudi (girl)."

Highlighted Nakhre was earlier called '100 Watt Glow' but it sounded very American so, Masaba went ahead with the final title as she considers her brand to be an India first then global brand.

She further mentioned: "With immense love from across the country, this time around we have partnered with Myntra to drive discoverability for the brand across the country and to emerge as a powerful player in the beauty segment. I am thrilled to kick off this association and what better way to enter the face makeup category with band, bajaa and a 100 watt glow."

Myntra, which has more than 1400 brands and more than 75,000 products, has always found its strength in the beauty and personal care category and with the latest association the brand aims to upscale its offering and market cap.

Touching upon the addition of Lovechild's new range on Myntra, Sharon Pais, Chief Business Officer, Myntra said: "We are excited to be Lovechild's destination of choice as they step into the face makeup category with the launch of their stellar highlighter palettes and creme blushes. Masaba Gupta's signature style truly reflects in the products that are poised to strike a chord with our thriving base of beauty enthusiasts looking for high-quality, conscious and trendy make-up and wellness choices at accessible price points."

'Highlighted Nakhre' is available in 2 exciting palettes 'Chandni', which is specifically formulated for fair to medium complexions and 'Sitara', specifically formulated for dusky skin tones. These palettes are each priced at Rs 1,800 each.

'Band Baaja Blush' is available in 6 shades which include 'Bubblegum Baraat', 'Shocking Sharbat', 'Lal Lal Land', 'Cinnamon Choli', 'Brown Kudi', and 'Peach Puchka' and are priced at Rs 750 each.

All LoveChild products are PETA certified, vegan and cruelty-free, and are available online at lovechild.in, Myntra Beauty and at House of Masaba stores across India.

(IANS)

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Training Of Priests For Ram Temple In Ayodhya From Today

by Pabitra Mohan Senapaty

Ayodhya, Dec 6: Training of 20 candidates who have been shortlisted for the post of archaks (priests) of Ram Lalla temple will begin from Wednesday.

The Shri Ram Janmabhoomi Teerth Kshetra members said that the six-month-long training will be imparted at the newly constructed office of the Trust in Ayodhya followed by final selection of candidates for the post of archak.

"Candidates who will complete the six-month-long training successfully will be selected for the post of archak (priest)," said a member of the Trust.

"Candidates who will successfully complete the training will be appointed as priests and deployed on different posts after six months of residential training," said Govind Dev Giri, the treasurer of the Trust.

"During the training period, the Trust will pay a stipend of Rs 2000 per month to all the candidates and will also make food and lodging arrangements for them in Ayodhya," he said.

According to the Trust, teachers having expertise in various subjects and theology of Hinduism will impart training.

The Trust has already made it clear that Ram Lalla's puja will be performed according to the Ramanandi Sampradaya whose first acharya was Lord Ram.

Last month, the Trust had selected 200 candidates for interview out of 3,000 applicants for the post of archaks (priests) for Ram Lalla temple.

As per the Trust, 200 candidates went through an interview process at Karsevakpuram in Ayodhya.

A three-member panel of Jaikant Mishra, a preacher from Vrindavan, and two mahants, Mithilesh Nandini Sharan and Satyanarayan Das, from Ayodhya conducted the interviews.

The Trust had issued notification on its official website for appointment of archaks (priests) for Ram Lalla.

It has also decided to constitute Shri Ram Sewa Vidhi Vidhan Samiti to look after affairs related to the Ram Lalla consecration ceremony and all religious events in future related to the deity.