Swachh Bharat Mission: A Clean & Sustainable India Is Important For Robust Economy, Says NSE MD, CEO

Bhubaneswar, Oct 2: Marking the completion of 10 years of the launch of one of the most significant mass movements for cleanliness in the country– the Swachh Bharat Mission, Ashish Chauhan, MD & CEO, NSE, on Wednesday said, “a clean and sustainable India is important for a robust economy.”

Chauhan also urged people to resolve to build on the past decade and make every day a step towards Swachch Bharat.

"Swachch Bharat Diwas 2024 showcases India’s decade-long movement towards cleanliness, sanitation and sustainable living through the Swachch Bharat Mission. The mission has embodied ‘Jan Bhagidari (people’s participation)’ in action. A clean and sustainable India is important for a robust economy. Swachch Bharat Mission seeks to ensure a clean environment that is conducive for India’s growth story by making cleanliness a way of life. The mission has instilled in every Indian a sense of civic responsibility and pride. Let us resolve to build on the past decade and make every day a step towards Swachch Bharat,” he said in a statement.

Swachh Bharat Mission, one of the first programmes announced by Prime Minister Narendra Modi after he took office in 2014, completes 10 years today.

The theme for Swachhata Hi Seva 2024, ‘Swabhav Swachhata, Sanskaar Swachhata’, has once again united the nation in its commitment to cleanliness, public health, and environmental sustainability.